When someone asks Siri for a plumber nearby,
does your business come up?
Most local service businesses have a website that looks fine to a human and is nearly invisible to a search engine. No Apple Maps listing, no star rating in the results, eight seconds to load on a phone. Your competitors aren't better — they're just easier to read.
No charge, no obligation and no sales call — I'll run it and send you the report.
Six problems, one place to find out
Every one of these is something I check on your site, and every one of them is something I find on real local business websites most weeks. The audit tells you which of them apply to yours.
- Not on Apple Maps
- No stars in search results
- Hours nobody can look up
- Slow on a phone
- Nothing Google can read
- Built for a desktop only
One report covering all six, written in plain English, with what each one is costing you. Here's a real one.
It's nearly always the same three things
I've audited a lot of local service websites. The problems repeat, and none of them are things you'd notice by looking at your own site — it loads fine on your desk, so it seems fine.
Missing from Apple Maps
Apple keeps its own listings, separate from Google. It's what answers Siri and Apple Maps, it's free to claim, and most businesses have simply never been told it exists. If you're not there, you're not in front of iPhone users at all.
No stars, no hours, no address
Your rating, your opening hours and your address are on the page for a human to read, but not in the format that puts a star rating under your name in the results or answers "are they open now?". That's the difference between a listing someone taps and one they scroll past.
Slow on a phone
A site that opens instantly on your computer can take eight seconds on a phone on mobile data. Most people don't wait — they go back and tap the next company. It's usually one oversized photo doing the damage.
What the free audit tells you
You get a plain-English report — no jargon, no login, nothing to install. It says what's wrong, why it costs you calls, and how your site compares to other local businesses in your trade.
Can search engines read you?
- Business name, address and phone in a readable format
- Opening hours Google can display
- Star ratings eligible to appear
- Whether you're on Apple Maps at all
How fast is it on a phone?
- Google PageSpeed score, mobile
- How long before anything appears
- Whether the page jumps while loading
- Whether it's sized for phones at all
The basics, checked
- Page title and description
- Images missing text descriptions
- Contact form and analytics
- Anything blocking you from Google
Search stopped being a list of links
When somebody asks their phone who fixes furnaces nearby, a machine picks who to put forward. It decides from facts it can establish — not from an impression formed by skimming your website.
Structured data is how you hand those facts over: your name, address, the number to dial, which hours you're open on a Tuesday, the towns you serve. Nothing inferred, nothing ambiguous.
Without it, the machine guesses — and one that can't verify a business is reluctant to recommend it. You get left out of the answer, not because a competitor was better, but because they were legible and you weren't.
Apple is a separate system, and most people forget it
Roughly half the phones in the US are iPhones. When those owners ask Siri or open Maps, the results come from Apple's listings — not Google's. It's a different registration, and it's free to claim.
More than half the HVAC companies I audited locally weren't there at all. Not ranked poorly. Absent.
What happens after the audit
The audit is free and yours to keep. What you do next is entirely up to you — there's no package to pick before you've seen anything.
1. I audit the site
Takes me a few minutes, costs you nothing. You get a report showing exactly what search engines can and can't see, and how you compare to other local businesses in your trade.
2. You see what's wrong
The report names the actual problems in plain English — not a score out of a hundred. Which details a search engine can't read about you, what that costs you, and how you stand against the other companies in your trade nearby.
3. I fix it
One price, $697, whatever the audit turned up: the markup, the Apple and Google listings, and the speed work. It's a one-time job and the result is yours — it keeps working whether or not you ever pay me again.
Most agencies require a monthly retainer and rent you the improvements. What I set up isn't rented — it's built once, it's yours, and it doesn't expire. If you'd like someone working the map for you month to month, answering reviews and keeping your listings straight, that's Managed, and it's optional.
What it costs
Two prices, both on this page. The audit is free and comes first, so you see the problem before you spend anything.
Local Search Setup
Everything a search engine needs to know about your business, written by hand.
- The exact business type search engines recognize for your trade, not a generic “local business” tag
- Name, address, phone, hours, services, service area and your review stars, all marked up
- Contradictions in your details found across the site and settled before a line of markup is written
- Apple Business listing claimed and verified (formerly Apple Business Connect)
- Google Business Profile cleaned up: categories, services, hours, description, duplicates
- Mobile speed work — images compressed and resized, lazy loading, caching, render-blocking code removed — with your before and after PageSpeed scores
- Tested in Google's Rich Results tool before I hand it over
- Yours to keep. It doesn't expire.
Managed
Setup fixes what search engines can read. Managed keeps you winning the map.
- Review replies on Google and Apple within one business day
- Two posts a month on both — a seasonal offer, a finished job, a tip
- A review-request template to text or email after each job, and I keep an eye on whether the reviews are actually coming in
- Monthly listing check: hours, phone, address, services and holiday hours kept the same across Google, Apple, your site and the major directories
- Monthly markup check — if a redesign or a plugin update broke it, I fix it
- Hours and phone changes updated everywhere, whenever you ask
- A one-page report each month: calls, direction requests, profile views, new reviews, average rating, and a line on what changed
- Once a quarter, where you stand against three local competitors
Month to month, cancel any time. If you stop, the setup and the listings are still yours — the markup stays in your site and both profiles stay verified in your name.
Built for your trade, not generic
A plumber and a dentist need different markup. Every setup uses the specific business type search engines recognize for your trade, not a generic "local business" tag.
You'll be dealing with me
I'm Steve Brock. I've been building websites and doing SEO for nearly thirty years. SchemaHouse is run out of Post Falls, and I work with businesses around Kootenai County and the Spokane Valley. There's no account manager, no offshore team and no ticket queue — you talk to the person doing the work.
I'd rather show you the problem than talk you into anything. That's why the audit is free, and why the report says plainly what's wrong instead of hiding it behind a score you have to pay to understand. If what it finds is worth fixing, I'll tell you what that takes.